Public relations helps increase market share and revenues
Public relations can serve many functions within marketing communications. Its primary aim is to influence how the market perceives an organization, with the bottom line objective: increase market share and revenues.
Your public relations program can do a lot more than increase sales. With the goal of reaching the largest targeted audience with the most efficient dollar investment, your audience can be one, some, or all, of a wide range of constituencies not limited to customers alone. With the same communication piece, your message can reach and influence …
- politicians, policy makers
- community relations
- public affairs
- financial affairs
- employee relations
- industry relations
- public education
Our specialty is in using print media — newspapers, business journals, trade journals, general publications — to tell a company’s story effectively and persuasively and assist in accomplishing the client’s overall marketing objectives.
Concept Communiqués’ media services
- targeting a comprehensive list of media contacts appropriate to your objectives
- generating systematic news releases, from general announcements to new product releases
- developing and distributing general background information on the organization
- preparing articles, case studies, featured applications and feature stories for target market publications
- research of scientific and technical papers
- speech-writing for senior executives
- media follow-up
In tandem with the news release program, we also offer services preparing collateral materials such as newsletters, brochures, flyers, marketing kits, customer manuals, as well as ads and websites. This ensures a consistency of image and message that is so important in reinforcing your professionalism and credibility.
Editorial review services
We also provide editorial review services so your in-house productions don’t become something that shoot you in the foot. Although produced with every good intention, in-house news releases are often poorly written and unprofessional — and thus likely to turn off any editor or writer who receives them. Clumsily-worded sales pitches can severely diminish the chance of your future communications getting any media attention at all.
Concept Communiqués provides the objectivity and professionalism necessary to get the job done right and produce effective results for you.
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